Essay by w0091953 January 2005

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The type of career I will be looking into in this report will be in advertising, marketing, promotions, public relations and sales managers. I chose this career because I found the type of work needed to be successful in a career in marketing would suit me very well. I am interested in looking further into this as I move on to college. This report will not only help me let me know more about this career but also allow me to make sure that marketing could be something that I seriously consider for a future career. In the following sentences I will break down the whole marketing and promotions career and find out everything there is to know about the earnings, benefits and other related topics in the career of marketing.

The position Managers oversees are advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out.

In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and their respective staffs. The media director oversees planning groups that select the communication media--for example, radio, television, newspapers, magazines, Internet, or outdoor signs to disseminate the advertising.

Public relations managers evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm...