Essay by 33a33b33cUniversity, Master'sA-, April 2008

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CASE 3 -


1.Learning Issues

2. Problem Identification

3. Problem Analysis

4. Recommendations

5. Action Plan

6. Conclusion

7. References

8. Appendix




1.1 What is Discrimination?

Recognition of qualities and differences among certain things or persons and make choices based on those qualities.

1.2 What is Male Privilege?

Male privilege is a term used to describe the rights allegedly granted to the male population in society on the basis of their biological sex.

1.3 What is Sexism?

Sexism is commonly considered to be discrimination and/or hatred towards people based on their sex rather than their individual merits, but can also refer to any and all systemic differentiations based on the sex of the individuals.

1.4 What is Stereotype?

A stereotype is a simplified and/or standardized conception or image with specific meaning, often held in common by members of a group.

Possible prejudicial effects of stereotypes are:

Justification of ill-founded prejudices or ignorance

Unwillingness to rethink one's attitudes and behavior towards stereotyped group

Self-fulfilling prophecy for both stereotyping and stereotyped group (e.g. white people treat black people in a more hostile way because they are afraid of them; black people accordingly react more aggressively, thus confirming the stereotype)

Preventing some people of stereotyped groups from succeeding in activities or fields

1.5 How cognition and emotions influence attitudes and behavior in a company?

Cognition and emotions process influence attitudes and behavior in a company can be explained through "Model of emotions, attitudes, and behavior" shown above. Referring to the model, beliefs, feelings and behavioral intentions are 3 components in attitude and they are connected to behavior only through the cognitive (logical reasoning) process shown on left side of the model.

The emotional side of attitude formation begins with the dynamics...