Compare and contrast the representation of charities in two different television adverts

Essay by starwars February 2005

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An advert is usually used to promote or sell a product. The two adverts I will be analyzing are different as they are not trying to sell something, but they are trying to promote their charities. In this essay I will compare how they represent their charities. Both adverts were shown during a soap opera before the watershed period so they attract different audiences.

The National society of prevention of cruelty to children advert is directed more towards children, teachers and parents. It's trying to make people that are surrounded by children that if they notice a difference they shouldn't just ignore it. "The British Heart Foundation" is trying to make all smokers aware of the affects of smoking, mainly middle aged people who enjoy socializing. The British Heart Foundation are trying to help you, the NSPCC need your help. The "NSPCC" advert is a very touching story and the ventriloquist doll adds to this effect because it shows how this girl is just a puppet and controlled by her abuser.

The British Heart Foundation uses the simple technique of showing you disgusting images to put you off smoking. It shows what it does to your inner body and makes you realize how bad it is which links to the technical side of the advert. In the NSPCC advert the puppet represents an abused child that can't say her feelings because she is scared of the consequences. Her abuser is there constantly even though nobody else can see him. He controls her like a puppet.

The NSPCC advert uses very dull colours and not bright colours like what you would expect to find in a primary school. In the British Heart Foundation advert the main colour used is black, to symbolize death. The girl and her abuser...